Josh Cousens
Nyheder og opdateringer • 3 min læsning

Et strategisk partnerskab: SNAP og Extra's tilgang til lastbilparkering

Oprettet: 01.08.2024

Opdateret: 13.08.2024

Direktør Ross Mendenhall forklarer, hvordan SNAP har hjulpet Extra Motorway Service Area (MSA) med at øge omsætningen i hele deres netværk med op til 8 % om året, siden vi begyndte at arbejde sammen i 2011.

"En vigtig fordel for os er, at SNAP-kundebasen hele tiden udvides, så vi kan nå ud til yderligere 30.000 potentielle kunder om året," siger Ross Mendenhall, som bruger SNAP til at maksimere Extra's lastbilparkeringsforretning.

Ross forklarer sin rolle hos Extra: "Jeg fører tilsyn med vores netværk af otte MSA'er i hele England og sikrer, at vi har det bedste arbejdsmiljø og de bedste processer, så vi kan levere maksimal kundetilfredshed, og jeg arbejder sammen med vores CEO for at sikre, at vi fokuserer på vores vækstambitioner.

"Jeg arbejder også tæt sammen med vores leverandører og lejerbrands for at sikre, at vi giver den bedst mulige oplevelse for alle, der besøger vores MSA'er."

Ekstra motorvejs-serviceområder

Efter at have åbnet sin første afdeling i Cambridge i 2000 er Extra nu en af Storbritanniens største operatører af motorvejsservice. I den seneste undersøgelse fra Transport Focus Motorway Service Users blev Extra kåret til den største operatør i Storbritannien, når det gælder kundetilfredshed.

Ross siger: "En central del af vores etos som virksomhed er vores forpligtelse til at 'gå den ekstra mil' for at levere gode oplevelser til alle vores besøgende.

"Vi er især stolte af at kunne tilbyde et stort udvalg af nogle af Storbritanniens foretrukne mad- og drikkevaremærker, maleriske udendørsarealer med hundeluftningsområder og legepladser samt sikre og rene faciliteter af høj kvalitet, som alle kan nyde godt af."

I 2023 var der 260.066 SNAP-parkeringssessioner i Extra Motorway Service Areas.

Indtast SNAP

Ross begyndte at arbejde med SNAP i 2011 og forklarer, hvordan partnerskabet har hjulpet Extra med at udvide sin lastbilparkeringsservice. "SNAP hjælper os med at kommunikere vores vigtigste tjenester til lastbilchauffører og flåder og gør vores parkerings-, brændstof- og vaskemuligheder synlige.

"Vi har forpligtet os til at øge tilfredsheden hos de lastbilchauffører, der stopper hos os, og ved at være en del af SNAP-netværket kan vi gøre netop dette. Gennem appen kan vi udvide vores partnerskaber og organiske salg ved at give kunderne et effektivt værktøj til at lære mere om vores faciliteter, herunder hvordan vi kan gøre deres ophold behageligt, afslappende og sikkert."

Hvordan var opsætningsprocessen?

Vi ville finde ud af, om der var nogen komplikationer i de tidlige stadier af forholdet.

Ross siger: "Det var meget ligetil. SNAP-teamet var klar til at besvare alle spørgsmål, vi måtte have, og selv efter at opsætningen var færdig, var de glade for at lytte til vores feedback om, hvordan systemet kunne forbedres yderligere for bedre at opfylde vores behov."

Omsætningsvækst

Vi spurgte Ross, om SNAP har hjulpet Extra med at øge deres omsætning:

"Vores partnerskab med SNAP har hjulpet os med støt at øge vores omsætningsvækst, som er steget med 8 % i forhold til året før, mens transaktionsvæksten er steget med 2 %.

"Vores afdelinger i Cambridge og Peterborough har oplevet den største forbedring i forhold til året før med 11 % og 12 %. Desuden har vores afdelinger i Peterborough, Leeds og Cambridge nu alle en belægning på over 100 %."

SNAP adgang og sikkerhed

Efter at have arbejdet sammen i flere år spurgte Extra os i 2018, om vi kunne hjælpe med at forbedre deres sikkerhedsfaciliteter.

"Vi har udbygget vores partnerskab med SNAP gennem årene og har investeret i CCTV- og ANPR-teknologi for at sikre maksimal sikkerhed.

"Installationen af sikkerhedsteknologier på alle vores otte pladser har hjulpet os med at beskytte vores indtægter og sikre, at hvert køretøj betaler for den korrekte varighed af sit ophold.

"Effekten af at arbejde med SNAP Access & Security var næsten øjeblikkelig - med en registreret stigning i indtægterne fra parkering på omkring 20 %, siden vi gik i luften.

"Da sikkerhed er en af prioriteterne for lastbilchauffører, når de holder stille i længere tid, er vi glade for at kunne hjælpe med at gøre deres ophold mere behageligt ved at forsikre dem om, at vi har omfattende foranstaltninger, der hjælper med at minimere risikoen for tyveri.

"At have adgang til SNAPs business intelligence-dashboards betyder også, at vi kan overvåge data i realtid, så vi kan give den bedst mulige brugeroplevelse", siger Ross.

Den bedste del

Som afslutning på interviewet ville vi spørge Ross, hvad han syntes var det bedste ved at arbejde med SNAP:

"En vigtig succes for os er indvirkningen på personalets effektivitet. Indførelsen af ANPR-systemet kombineret med betalingsterminalerne giver chaufførerne mulighed for selvbetjening, hvilket betyder, at personalet i stedet kan fokusere på andre vigtige opgaver som rengøring, vedligeholdelse og kundeservice.

"Den fleksibilitet, som betalingsterminalerne tilbyder, er også et stort trækplaster: Chaufførerne kan bruge betalingsterminalerne på 15 sprog, hvilket forbedrer kundeoplevelsen og reducerer problemer med sprogbarrierer."

Hvis du vil vide mere om Extra-servicepartnerne i SNAP-netværket, kan du gå til [SNAP Map] (https://snapacc.com/map/) i dag. Hvis du tilbyder lastbilparkering og vil være med i SNAP-netværket, kan du finde ud af mere her.

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